business

Brand Identity: Stay True To Who You Are!

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As your company begins to grow, it may be a little challenging to stay aligned with your brand identity. Besides, your company at 10 employees won’t be the same company at 1,000 employees. So how do you navigate the unforeseen? The most successful always tout the notion of not being stagnant when growing an enterprise. Your business must be dynamic and flexible, with the ability adapt to change within seconds notice to stay afloat. It is then that business owners are faced with the dilemma of staying true to their brand or compromise their identity to chase the almighty dollar.   Continue reading “Brand Identity: Stay True To Who You Are!”